About Me
Hello, my name is Serafina Yu
As a versatile professional, I have honed my skills in defining problems, analyzing value, and coming up with feasible solutions that minimize bias. I have also developed a growth mindset, adapting to market demands, future trends, and technological innovation. Moreover, advancing social progress and equity has also made up part of me. By putting people first and thinking of the impact each action may have brought through human-centered design, I am more dedicated to developing metrics to evaluate the impact models and identifying pathways to scale.
Education
ArtCenter College of Design
• Graduated with Distinction
• Cumulative GPA: 3.83/4 - Provost List recipient
• Merit-based Scholarship recipient
• Co-Founder & VP of Creative Coding Club (09/2020-04/2023)
• TA for the INSEAD exchange program with Babette Strousse and Todd Masilko (01/2022-04/2022)
• TA for Interaction Design 101 with Maggie Hendrie(09/2021-12/2021)
• Member of ArtCenter CSA
INSEAD
• Identified problems, extracted findings for verification, and generated supportive insights to help case study firm FLYDESK Inc. achieve business goals in collaboration with MBA students. Received A Grade.
• Coached MBA students in creative thinking processes through demos.
Experience
• Mentoring in the areas of design, career, growth, and leadership.
• Recognized as a Top 1% Mentor in Design for Mar. 2023.
• Led web development and gaming app MVP design.
• Facilitated fundraising through outcomes-oriented design and marketing campaigns.
• Guided NFT creation for partnership brands in Pixel Art style.
• Self-initiated student startup - Led a team of 10.
• Promoted cooperation with leading enterprise.
• Accumulated 10k+ core users and radiated to 100k+ potentials.
• Cultivated DFM and leveraged brand identity for Youdao smart devices line.
• Revitalized product marketing through social media and EDM.
• Remodeled TCL Live TV software for NA market and converted data insights into product roadmap.
• Modified strategic user research and trend analysis to formal reports.
Certificates
Improve Your UX Design Skills
Credential ID AZJVQrcyJ4E2pXIUsLElVclv6jeb
The Fundamentals of Digital Marketing
Credential ID 2GS 2SC NAS
