NOEDGE Non-Profit Venture

In 2021, I initiated a non-profit design incubation platform providing customized solutions to our enterprise customers, including cross-border manufacturers, design agencies, and technology startups. We found that many talented design professionals could not get a job during the COVID-19 pandemic, and medium-sized enterprises in China had difficulties developing outstanding products with a limited budget. We addressed these problems by holding co-curate events that foster the implementation of design talents' intellectual properties into the enterprises' commercial products.

Team

Kathleen Chou(Co-Founder)
Jack Li(Co-Founder)

Major Projects

Pitch Deck Proposal / Pitching / Fundraising
Omni-channel R&D, Management / CRM

Outcome & Impact

Commercialized and mass-produced two outstanding student proposals through an intensive competition format.
Received endorsements from 5 brand companies. Collaborated with Shenzhen Emie Technology Company to hold design competitions and art exhibitions.
Accumulated 10k+ followers, achieved 250+ user retention and 5% conversion rate. The highest traffic of our single promotion article radiated to over 4500 views. Articles and posts radiated to 100k+ potentials.
Enhanced brand accessibility and advanced design inclusion. Focused on delivering value to the right customers.