P&G CEO Challenge 2021 | brand: First Aid Beauty
The P&G CEO Challenge 2021 (China) was a business case competition for undergraduate and graduate students to develop innovative solutions to real-world business problems faced by Procter & Gamble. The prompt involved three different brands and each of their business challenges, and participants were tasked with creating a proposal outlining their solution to the problems in packaging, marketing, and supply chain for the chosen brand of the team.
Click To View Brief (Mandarin)
Project Type
Business Case Competition
Timeline & Role
2021 Q1(3 weeks)
Design, Packaging, Digitalization, and Supply Chain
Group Members
Patti Pang
Sandy Fang
Lang Song
Tools Used
Blender
Office 360
ProductPlan
Outcome & Impact
From a packaging design perspective, I considered the design elements, color choices, and overall aesthetics to enhance the brand's visual identity.
As a team, I initiated the thought process behind our chose strategy and facilitated discussions on how the proposed changes align with market trends, consumer preferences, and the competitive landscape.
Delved into the consumer-centric approach. Ideated potentials on how the proposed changes were tailored to resonate with the consumers and to create a more engaging brand experience.
