The P&G CEO Challenge 2021 (China) was a business case competition for undergraduate and graduate students to develop innovative solutions to real-world business problems faced by Procter & Gamble. The prompt involved three different brands and each of their business challenges, and participants were tasked with creating a proposal outlining their solution to the problems in packaging, marketing, and supply chain for the chosen brand of the team.
Click To View Brief (Mandarin)
Business Case Competition
2021 Q1(3 weeks)
Design, Packaging, Digitalization, and Supply Chain